Since the takeover of WhatsApp by Facebook, the messenger service has become an integral part of everyday life. More than 75 percent of Germans use WhatsApp at least once a week for private communication. It is therefore obvious to use the Service provider for short messages can also be used for business. With the offer WhatsApp Business there is a corresponding option. You should observe a few legal requirements for the setup and business use.
How do you set up WhatsApp Business correctly?
The first step is to have a mobile phone number for business that does not have a private WhatsApp account. Your business WhatsApp account needs this content:
- Address
- Company description
- Link to your website
- E-mail address
- Company logo
- Photos
In addition, these legal texts must also be made available on WhatsApp for providers of goods and services:
- Privacy policy
- Imprint
The privacy policy should be consistent with the use of WhatsApp. In addition, a reference to WhatsApp and its applicable data protection clause is required. The legal notice on WhatsApp should match that of your online store.
Which functions are useful and how is a contract concluded?
WhatsApp Business offers you important functions:
- Chat
- Catalog
- Statistics
This allows you to communicate directly with your customers and offer goods and services from your online store via the catalog. The statistics function provides information on how many messages have been delivered, sent and read.
With regard to data protection, you should know that WhatsApp has access to all contact data in your address book following the takeover by Facebook. Therefore, you should ONLY save contacts in your smartphone for WhatsApp Business who have agreed to the use of data via WhatsApp.
Because concluding a contract via WhatsApp Business is complicated and involves legal risks, we advise you to have clear rules. Only use the catalog function for product information. Then direct the potential customer to your website in the online store with one click and conclude the contract there.
How does advertising via WhatsApp Business work?
With regard to advertising, the same legal requirements apply as in the online store. The customer must have previously consented to the transmission of advertising by e-mail and electronic mail. It is important to refer to advertising in your privacy policy.
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